Roundtable events
A roundtable event offers an effective way for you to position your organisation as an industry thought leader. The event, hosted at a venue of your choice, affords you an opportunity to debate a hot topic with invited industry experts. Roundtables offer sponsors intimate networking opportunities with existing key clients, hand-picked industry experts and new business prospects. The event will be attended by a STEP Journal writer and the highlights of the debate will be written up as a feature within the STEP Journal, which is circulated to its influential readership in print, and will be carried online.
The roundtable process is as follows
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- Once booked, Think introduces sponsor to the STEP editorial team
- Conference call is held with STEP and sponsor to discuss possible subject areas
- STEP and sponsor agree subject, attendees and chairperson
- Sponsor arranges venue and refreshments to attendees (costs to be covered by sponsor)
- Sponsor sends invites to attendees
- Sponsor creates briefing document for attendees
- Roundtable is held with STEP editorial representative and photographer (costs to be covered by STEP)
- STEP writes up the roundtable in four-page feature
- STEP sends proof to the sponsor and then attendees of the roundtable for approval
- The roundtable is published as a four-page feature in the agreed STEP Journal issue and published on the STEP website where the sponsor can use the article for marketing purposes
- Think can amplify the reach of the article via other STEP and non-STEP channels if required – please ask for more details
Benefits of the package
- Development. A great way to forge new, and reinforce existing, relationships with key industry personnel
- Positioning. Put your organisation at the heart of an industry debate. Be seen as a thought leader by the STEP community and differentiate yourself from the competition
- Exposure. Not only do you gain coverage across STEP’s print and online publications, but the content can also be utilised as a key part of your marketing armoury
The price may vary depending
on location and numbers.
“Equiom Group sponsored a STEP Journal roundtable in March 2022, the first such event after the pandemic. The experts that STEP brought together to discuss the topic were of the highest quality and, alongside our own thought leaders, a long and healthily robust debate was had. The roundtable format not only gave us the opportunity to discuss a topic in detail with subject matter experts, but also position ourselves as experts and develop new relationships with those individuals based on a recognition of each other’s expertise. The subsequent write up of the discussion was superb and we still use the content today.”
Matt Tabb. Chief Marketing Officer for Equiom Group (Europe) Limited