STEP Directory
The STEP Directory is an online search tool that aids business referrals across the globe. The Directory is the most frequented section of the STEP website.
The site has been recently re-launched due to tremendous growth in traffic since the initial launch in 2019.
- 56,000 page views per month
- 119,000 annual firm searches between September 2021 and August 2022 (35% annual growth)
Key stats from STEP’s 2022 member satisfaction survey:
- 75% of STEP members find the Member Directory useful/very useful
- When finding referrals 74% of STEP members find the Firm Directory useful/very useful
Directory areas
The STEP Directory has four search areas:
Members – search for a member (free as part of your STEP membership).
Branches – search for information about your local STEP branch.
Jurisdictions – a tool that allows members to find out legal, tax, regulatory and practice information in a particular jurisdiction.
Firms – a completely new feature. This enables firms to showcase their expertise in this sector and highlights STEP members within the firm. All firms with STEP members get a free basic profile and can enhance their profile through sponsorship packages.
Key stats from STEP's 2022 member satisfaction survey:
All firms with STEP members have a basic listing... but why should you enhance your listing?
1
Appear higher in search results and drive more traffic to your firm’s listing
2
Benefit from a more detailed firm listing, so potential clients can understand your business
3
Ensure your firm appears under more searchable practice areas to drive more traffic to your firm’s listing
Packages to enhance your firm’s listing
| Annual fee | Standard rate | Rate dependent on jurisdiction |
| EPP Partners rate | Rate dependent on jurisdiction | |
| Benefit description | Listing position | Top |
| Firm profile benefits | Maximum searchable practice areas | 10 |
| Maximum searchable jurisdictions/location | 1 | |
| Telephone | Yes | |
| Yes | ||
| Number of STEP members | Yes | |
| Other offices | Yes | |
| Website URL | Yes | |
| Firm description | 200 words | |
| Key contacts in location | Yes | |
| Number of partners | Yes | |
| Number of fee-earners | Yes | |
| Logo | Yes | |
| Video | Yes | |
| Content articles | Yes | |
| Featured as ‘Firm of the week’ on relevant STEP e-News Digest | Yes | |
| Jurisdictional sponsor benefits | Logo on jurisdiction page on STEP website | Yes |
| Link to firm profile | Yes | |
| Banner advert on jurisdiction page | Yes | |
| Display advert of choice in Firm search results (1 search term) | Yes |
| Annual fee | Standard rate | £2,000 |
| EPP Partners rate | £1,600 | |
| Benefit description | Listing position | Only below a jurisdictional sponsor |
| Firm profile benefits | Maximum searchable practice areas | 10 |
| Maximum searchable jurisdictions/location | 1 | |
| Telephone | Yes | |
| Yes | ||
| Number of STEP members | Yes | |
| Other offices | Yes | |
| Website URL | Yes | |
| Firm description | 200 words | |
| Key contacts in location | Yes | |
| Number of partners | Yes | |
| Number of fee-earners | Yes | |
| Logo | Yes | |
| Video | Yes | |
| Content articles | Yes | |
| Featured as ‘Firm of the week’ on relevant STEP E-News Digest | Yes | |
| Jurisdictional sponsor benefits | Logo on jurisdiction page on STEP website | X |
| Link to firm profile | X | |
| Banner advert on jurisdiction page | X | |
| Display advert of choice in Firm search results (1 search term) | X |
| Annual fee | Standard rate | £1,000 |
| EPP Partners rate | £800 | |
| Benefit description | Listing position | Below Gold |
| Firm profile benefits | Maximum searchable practice areas | 5 |
| Maximum searchable jurisdictions/location | 1 | |
| Telephone | Yes | |
| Yes | ||
| Number of STEP members | Yes | |
| Other offices | Yes | |
| Website URL | Yes | |
| Firm description | 200 words | |
| Key contacts in location | Yes | |
| Number of partners | Yes | |
| Number of fee-earners | Yes | |
| Logo | Yes | |
| Video | X | |
| Content articles | X | |
| Featured as ‘Firm of the week’ on relevant STEP e-News Digest | X | |
| Jurisdictional sponsor benefits | Logo on jurisdiction page on STEP website | X |
| Link to firm profile | X | |
| Banner advert on jurisdiction page | X | |
| Display advert of choice in Firm search results (1 search term) | X |
| Annual fee | Standard rate | £500 |
| EPP Partners rate | £400 | |
| Benefit description | Listing position | Below Silver and Gold |
| Firm profile benefits | Maximum searchable practice areas | 2 |
| Maximum searchable jurisdictions/location | 1 | |
| Telephone | Yes | |
| Yes | ||
| Number of STEP members | Yes | |
| Other offices | Yes | |
| Website URL | Yes | |
| Firm description | 200 words | |
| Key contacts in location | Yes | |
| Number of partners | Yes | |
| Number of fee-earners | Yes | |
| Logo | Yes | |
| Video | X | |
| Content articles | X | |
| Featured as ‘Firm of the week’ on relevant STEP E-News Digest | X | |
| Jurisdictional sponsor benefits | Logo on jurisdiction page on STEP website | X |
| Link to firm profile | X | |
| Banner advert on jurisdiction page | X | |
| Display advert of choice in Firm search results (1 search term) | X |
| Annual fee | Standard rate | Free |
| EPP Partners rate | Free | |
| Benefit description | Listing position | Below all other levels |
| Firm profile benefits | Maximum searchable practice areas | 1 |
| Maximum searchable jurisdictions/location | 1 | |
| Telephone | Yes | |
| Yes | ||
| Number of STEP members | Yes | |
| Other offices | X | |
| Website URL | X | |
| Firm description | X | |
| Key contacts in location | X | |
| Number of partners | X | |
| Number of fee-earners | X | |
| Logo | X | |
| Video | X | |
| Content articles | X | |
| Featured as ‘Firm of the week’ on relevant STEP e-News Digest | X | |
| Jurisdictional sponsor benefits | Logo on jurisdiction page on STEP website | X |
| Link to firm profile | X | |
| Banner advert on jurisdiction page | X | |
| Display advert of choice in Firm search results (1 search term) | X |
We can offer display advertising to appear in the search results (top banner and three buttons in rotation to appear on the right-hand side). These can be tagged to specific search terms including: firm type, jurisdiction and practice areas.
Prices depend on tagged search term – please ask the team for a quote.
Advert sizes:
- Banners
- 587×90 for desktop
- 468×60 for iPad screen width
- 300×50 for mobile devices
- Buttons
- 200×200 for all formats
View the Directory